It is essential to publicize a business products and services in the internet because it will reach a large group of people leading to the creation of new customers as well as a prosperous business. Internet and world wide web growth has been highly credited to the initiation and elevation of technology over the years where it supplies a wide range of information to many people in regard to products and services offered by business owners, this creates awareness to many consumers. Companies of this day and age have dared to use online commerce as their dominant advertising channel, to other means of marketing to sell their products and services targeting customers that see the online advertisements they make since information about the merchandise is given to the consumers such as quality and pricing. Placing of orders, payments and delivery of goods and services have been made quick to the consumers using the internet by the practicability components offered by the internet.
Huge communication means have been set up by companies where time taken by customers to communicate with them has reduced significantly because they offer their contacts on their websites like emails where consumers can easily use to communicate with the businesses. Increasing sales by businesses has been attributed to the improvement of the business appearance and creation of familiarity of their merchandise to its consumers. Internet use has reduced the time taken to acquire products through the use of credit cards, companies also save on costs such as holding costs, accommodation costs and stock storage costs.
Complete knowledge about a product like pricing, is paramount before deciding to buy the product and compare it with the budgets the customer has made. A customer is facilitated by the internet to investigate about a product and know all about it in regard to its prices, this enables him/her to make a good resolution before buying a product, he/she is able to know more about the company and other services offered by them.
Online advertising has significantly competed and improved more than old methods of advertising like radio advertising. Significant characteristics are associated with online advertising like member registration, opinion polls where consumers are given a chance to give their points of view on services offered and newsletters where businesses direct and inform their members on recent changes.
For internet marketing to be successful, unique strategies should be adopted. The websites used should offer reliable and accurate information, it should also be entertaining. Consumers should be able to move around the site with simplicity as well as have the knowledge on how to use it. Marketers should also understand information technology and implement up to date marketing strategies to ensure that their customers access their services with high speed and safe transactions which will give them comparative advantage against their competitors, and strengthen their customer’s loyalty.